Our journey began with our beloved vintage ice cream truck, Maebel during the pandemic. When we started The Social Cow, we were on a mission to bring people together through shared experiences. What started as a mobile passion project quickly grew into something bigger-an opportunity to create a permanent space where our community could always find their favorite sweet treats.

That opportunity came at The Market at 7th Street, a dynamic hub for local food and culture in Uptown Charlotte. Expanding from our ice cream truck roots to a kiosk inside the market will allow us to reach even more people while staying true to what makes The Social Cow special-quality, creativity, and connection. Now, with a home base in one of Charlotte's most beloved gathering spots, we'll be serving hand-scooped ice cream, and fresh made waffle cones, bringing the same energy and joy that started it all.

Through every scoop, we celebrate our journey-from Maebel's first day on the road to becoming a part of the HIIVE Cohort 2 and growing our presence in Charlotte. We're grateful for the support of our customers and community, and we can't wait to keep sharing sweet moments with you!